Genuine precious metal coins and bars minted primarily for investment use get their value mainly based on the precious metal they contain. The sale of precious metal coins and ingots intended for investment other than gold is subject to VAT. In addition to Gold, Gemtrade sells Silver, Platinum and Palladium coins and bars, and the prices include VAT. Unlike bullion, bullion coins also have value in the collector's mind.
In addition to the market price of the precious metal contained in the coins and ingots, the sales price always includes an extra "making" price, i.e. the manufacturing and distribution costs of the coins and ingots, as well as the costs of intermediaries. In our sales price, these extras are minimized, the price is directly the importer's price, which means you always get the best possible value for your investment.
You can easily check the world market price of precious metals, for example https://markets.businessinsider.com/commodities from the site.